In the world of SSL/TLS, Extended Validation SSL certificates are the gold standard, or maybe we can call it the "green" standard. This complete SSL solution not only encrypts your website, safely protecting user information from prying eyes, but it also comes with a variety of extra premium features that have proven to boost trust & clearly demonstrate that you are, in fact, someone safe to do business with. The main way EV certs do this is by way of what we call the green address bar! Granted, the only thing green about the EV address bar nowadays is the font. But the name just kind of stuck.
Not just anyone can obtain an EV SSL certificate, which activates this globally trusted & recognized green bar (especially no malicious or fake site). Before issuing your EV SSL certificate, your Certificate Authority (CA) has to first complete a thorough validation process to verify & ensure that you're actually a legitimate business. So, if you're a real business and you're looking to maximize trust, boost conversion and align yourself with the big shots of the Internet – ya' know, the companies that people already know and trust – then EV is the only way to go. After all, you're trying to win, right?
EV SSL certificates make a major impact on your online presence & overall perception. You'll not only make your site’s connections the most secure they can be, but you'll also be able to confidently assure any visitor that they are safe to do business with you. In the highly-competitive online marketplace, this is incredibly valuable. For any businesses where the website is an integral part of success, an EV SSL certificate is a no-brainer. If you can convert just one more person, it pays for itself!
✔ Shows that you put your users' safety & concerns first
✔ Easily differentiates you from your competition
✔ Proven to increase visitors' confidence & boost conversion
✔ Aligns yourself with larger, more trusted companies already using EV
What good would an SSL certificate be if it didn't encrypt? EV SSL certificates provide powerful encryption that meets or exceeds all CAB Forum and NIST standards. That means 256-bit AES symmetric encryption, a 2048-bit RSA signature key, or you have the option of Elliptic Curve Cryptography, which is lighter and faster than its counterparts. Encryption is what protects any communication between your web server and your visitors' browsers. You'll never have to worry about your HTTPS connections with an EV SSL certificate.
No, it doesn't have to be. We have EV SSL certificates starting under $100. And as we've discussed, these aren't sunken costs, these are investments. Even if EV only nets you one or two extra customers, it's paid for itself.
As long as you have your ducks in a row you can get one in as little as a day. We recommend getting a Professional Opinion Letter together, as that satisfies several requirements at once.
Absolutely. Remember, impressions are formed in a tenth of a second. Do you want to rely on your customers looking for a padlock or would you rather hit them over the head with your identity?
No. This is a common misconception, but anyone who tells you EV is stronger is lying to you. Industry standards require certain thresholds for encryption and hashing, as such encryption strength is generally the same across all certificates, though depending on your customers' browsers, actual encryption strength may vary. Don't worry, it would take a super computer thousands of years to crack industry standard encryption.